Case study 04 · CS2NEWS Media Group
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Preparing the CS2NEWS Media Group deep dive

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Case study 01 · Aurora Gaming
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Preparing the Aurora Gaming deep dive

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Case study 02 · CHEXX
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Preparing the CHEXX deep dive

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Case study 03 · Media Consulting
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Dementev Maxim Esports Media Operator

Bootstrapped CS2 and Dota 2 media from $10K to $150K monthly profit. 1.4M+ followers across Telegram, YouTube, X, and Instagram in three years.

View selected work DotaNewsYT@gmail.com

Projects

CEO & Co-founder / 2019–Current

CS2NEWS Media Group

P&L for a portfolio of 20+ CS2 and Dota 2 media assets. Revenue from sponsor integrations and long-term partnerships. Built the sales team, the editorial flow, and the daily distribution rhythm — fully bootstrapped, no outside capital.

  • Compounded monthly profit ~$10K → ~$150K in three years.
  • Built sales from zero. 70%+ repeat-deal share, €40K+ client LTV.
  • Grew BetBoom partnership ~$30K (2023) → ~$60K (2024) → ~$80K (2025) per month.
Distribution mode Daily news loop, Telegram-first
  • 1.4M+ followers
  • ~175K Telegram reach / post
  • ~379K YouTube reach / video
  • 100K CS2NEWS_EN (X)
  • €40K+ client LTV
About

I compound esports media networks operators can run profitably.

I run CS2NEWS Media Group from Belgrade — a portfolio of 20+ CS2 and Dota 2 media assets that compounded from ~280K to 1.4M+ followers and from ~$10K to ~$150K monthly profit (+1400%) in three years, with no outside capital. 8+ Telegram channels totalling ~780K with ~175K reach per post on the flagship, a YouTube network at 600K+ subscribers and ~379K reach per video, plus X/Twitter, Instagram, and TikTok — operations, sales, format development, and a team of 100+ across editorial, production, sales, SMM, and IT.

I also led media departments at Aurora Gaming across CS, Dota 2, MLBB, and Deadlock (2024 — 11/2025) and consulted teams like Virtus.pro, Team Spirit, and Tundra Esports on media strategy, localization processes, and editorial systems. I focus on what compounds — repeatable formats, recurring revenue, and senior operators who don't need babysitting.

  • CS2NEWS Media Group CEO & Co-founder, 2019–Current. I run the P&L for 20+ CS2 and Dota 2 media assets, the sales pipeline, and the editorial rhythm. +1400% profit growth (~$10K → ~$150K monthly). ~175K Telegram reach per post, ~379K YouTube reach per video, €40K+ client LTV. Bootstrapped.
  • Aurora Gaming Head of Media Departments, 2024 — 11/2025. I led CS, Dota 2, MLBB, and Deadlock — strategy, hiring, and the brief-to-publish chain across all four. 15+ staff hired, social reach ~200–250% growth.
  • Virtus.pro · Team Spirit · Tundra Esports Media Consultant, freelance engagements. Editorial audits, localization process design, focused training. Engagements that ended as process documents and trained operators, not as ongoing dependencies.
  • Partnerships Long-term sponsor relationships with BetBoom (~$30K → ~$80K monthly, 2023–2025), CS.Money, CSFAST, TopSkin, CS.FAIL, Whitebird, Yandex. 70%+ repeat-deal share.
Aurora Gaming media-day production — set context for media department leadership
Aurora media day Department leadership across CS, Dota 2, MLBB, and Deadlock.
Selected Work

Formats and distribution built for compound growth

Aurora Gaming

Players with kittens

A charity shoot built around shelter coordination, player comfort, and a calm set for animals and talent. Shipped during the multi-department year at Aurora.

CS2NEWS Media Group

HLTV timeline montage

Daily Telegram-first news loop format that compounds into the network's ~237K daily reads and 1.4M+ follower base.

Aurora Gaming

Players Google Themselves

Studio format that lets players react to real searches, old clips, and their own public lore. Low-cost, high-retention, repeatable.

Aurora Gaming · Germany bootcamp

German Laws

Bootcamp-side comedy piece built from local rules, player guesses, and quick reaction editing — a format that travels.

Vertical Content

Platform-native posts that still earn the click

CS2NEWS / CS2 social

Gameplay loop, cut for Telegram and Shorts

CS2NEWS / Dota 2 social

Reactive Dota loop, published fast

What compounded

The work moved fast, but it was not empty trend chasing. Posts were cut for the platform, checked against team voice, and reviewed by retention, comments, and repeat engagement after match days. Compound, not spike.

What I Do

An operator's rhythm — strategy, build, compound

01

Strategy & P&L

Set the goal, design the monetization model, align the sales pipeline, and lock the unit economics before anything ships.

02

Build & operate

Hire the team, write the brief, run the distribution loop, and protect the players, partners, and editors who actually make the work.

03

Compound

Read performance honestly, double down on the formats and partnerships that scale, retire the ones that don't, and turn what worked into the next quarter's plan.

Open to operator-level engagements · Remote & on-site

Take a media network beyond its current ceiling.

Bring a roster, a brand, or a network that needs a profitable operating system around it — and a real reason audiences should keep coming back.

Write directly DotaNewsYT@gmail.com
Telegram
@field_falcon
Based
Belgrade · CET
Response
Within 48h
Works in
EN · RU · SR (basic)