Mapped current cadence, format inventory, and platform mix across the brand's owned channels.
Case study 03
Media Consultant · freelance · 2019–Current
Audits, processes, and training for three top-tier esports clubs.
Three engagements with three different briefs. The shared goal: leave each club with a media operation it could keep running without me. Process documents, trained operators, clear ownership. Then walk away.
- 3top-tier clubs
- AuditVirtus.pro · Tundra
- ProcessTeam Spirit localization
- TrainingTundra operators
Engagement shape
Three engagements, one principle.
No retainers fixed-scope work that ended on timeEach engagement was scoped, delivered, and closed — not converted into a permanent consulting line. The output was always a system the in-house team could run: an audit with prioritised recommendations, a documented process, or a trained operator. That is the work clubs come back for.
Virtus.pro · audit
Editorial
Team Spirit · process
Localization
Tundra · audit + training
Operators
Outcomes
Self-sufficientin-house teams
Engagement 01
Virtus.pro — editorial & distribution audit.
One of the longest-running esports brands in CIS asked for a clear-eyed read of their current media operation. The audit looked at what was being published, where, for whom, and whether the rhythm matched what their audience actually rewarded.
Identified format gaps, distribution blind spots, and editorial inconsistency across platforms.
Documented a publishing cadence and a platform-priority order the in-house team could run.
Shipped voice guidelines so X, Telegram, and YouTube reads stayed consistent without becoming sterile.
Engagement 02
Team Spirit — localization process design.
The brief was specific: design a localization workflow Team Spirit's media team could run across game lines without re-inviting me to every decision. The output was a process document and a trained pair of operators.
Mapped which content needed localized copy, when, and to which audiences — by game and by platform.
Documented the chain: source copy → localized copy → sign-off → scheduled publish, with named owners at each step.
Tooling kept simple — the workflow had to survive whatever publishing stack the team picked next.
Final deliverable: a workflow document the in-house team could keep running. No standing meeting attached.
Engagement 03
Tundra Esports — media audit, then targeted training.
Two-phase engagement. First an audit of the existing media operation, then focused training for the in-house operators on the specific gaps the audit surfaced. Audit without training is a report. Training without audit is a workshop. Together they are a system.
Reviewed editorial cadence, platform allocation, asset reuse, and reporting loops across the operation.
Surfaced the specific places where in-house operators had no clear playbook — repeating decisions costing time.
Training ran on actual upcoming work, not abstract examples. Operators left with finished briefs, not workshop notes.
The deliverable was an in-house team that could keep operating without me. That was the point.
How the engagements ran
Scoped, delivered, closed.
Each engagement opened with a written brief: what would be delivered, by when, and how the in-house team would use it. No open-ended retainers, no creeping scope.
Outputs were operating documents the team could pick up and run — process maps, voice guides, training material — not consultancy decks that sit on a server.
The work ended when the in-house team could run without me. That is the stronger outcome for the club, and it is also why the same clubs come back for the next problem instead of paying me forever.
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