CS2NEWS, DotaNews, Deadlock News, creator-led channels, and subcommunities with daily high-volume views.
Case study 04
CEO & Co-founder · 2019 – Current
Built CS2NEWS Group from zero into a partner-grade esports media operating system.
P&L for a portfolio of CS2 and Dota 2 media assets. Built sales, editorial, production, products, tournaments, and the daily distribution rhythm from zero. The Team Yandex deck proved the operating system: Telegram, YouTube, X/Twitter, IT products, community casts, sponsor inventory, and a 14-channel partner package.
- 1.4M+Followers across the network
- $150KPeak monthly profit
- 16Partner-deck media surfaces
- 800K+Telegram subscribers
- 772KYouTube subscribers
- 4.7MMonthly unique users
Media ecosystem
The build turned separate surfaces into one sellable media infrastructure.
16 owned YouTube, Telegram, and X/Twitter surfaces in the partner deckNo outside capital, no single viral moment carrying the network. The professional signal is the machine behind it: owned media, repeat sponsor sales, original video, automated prediction products, tournament IP, and live community coverage working as one commercial engine.
Network followers
1.4M+
Telegram base
800K+
YouTube base
772K
Monthly users
4.7Munique users
8 YouTube
7 Telegram
X / Twitter
14-channel package
Distribution map
The Team Yandex deck made the audience map impossible to dismiss.
The offer was not "buy a post." It showed an owned media holding: where the audience lived, how often it saw CS2NEWS, and why a partner would buy the system instead of one isolated placement.
CS2TV, CS:GO News, DotaNews, CS2 News Hub, second-line channels, and repeatable monthly view inventory.
A cross-platform proof point that moved the story beyond Telegram-only distribution.
A single number that let the partnership conversation move from content taste to market access.
Live disciplines plus planned expansion surfaces made CS2NEWS read like a category operator.
For Team Yandex, public reach became an always-on media product with predictable delivery.
Distribution rhythm
Daily Telegram-first news loop, tied to match-day cycles.
The network runs on a daily editorial cadence: stories cleared for accuracy, published Telegram-first, then carried into YouTube, X/Twitter, and short-form social. Match-day cycles set the rhythm — production, distribution, and review follow the calendar of the games we cover.
CS2 · daily news loop
Telegram CS2NEWS · 572K
The flagship channel. News cleared and pushed Telegram-first, then carried across the rest of the network. The reason daily reads sit at ~237K — the loop runs every day, not just on big-event weeks.
- 572K Telegram subscribers
- ~175K reach per post
- ~237K daily reads
- 10.5M+ daily views in the partner deck
- Match-day cadence
Dota 2 · social loop
Reactive Dota loop, published fast
Vertical-first cuts built off match footage and storyline beats from the Dota 2 calendar. Same editorial discipline as the CS2 loop — checked, scheduled, and reviewed by retention after publish.
- Telegram + Shorts native
- Same review loop as news
YouTube · network
600K+ subscribers, ~379K reach per video
Long-form pieces shipped against the same calendar. Releases land where the audience is already paying attention, not in dead windows. Production volume stays survivable because the team and the rhythm are both built for it.
- 8 YouTube channels in the deck
- 772K total YouTube subscribers
- 9.45M+ monthly YouTube views
- ~379K reach per video
Telegram · channel network
7 deck channels, 800K+ subscribers
CS2NEWS sits at the centre, but it is not alone. The Team Yandex deck grouped seven Telegram surfaces around the flagship: game-specific, format-specific, creator-led, and audience-cluster specific. Each one earns its own audience instead of cannibalising the flagship.
- 7 Telegram channels in the deck
- 800K+ combined subscribers
- 14-channel partner package
X / Twitter · English market
CS2NEWS_EN · ~100K followers
An English-language X account run as a second audience pillar, sized at ~100K. Cadence is 15–20 posts a day of patch, trade, and drama tweets, plus 60-second YouTube Shorts. Not a translation layer — a documented framework ("Фреймворк ведения твиттера CS2News_EN") tuned to English-market beats.
- 60K X/Twitter subscribers in the deck
- 1M+ daily views
- 15–20 posts per day
- 60-second YouTube Shorts
- Documented EN framework
Distribution moat
One sponsor placement, cascaded down the network on a clock.
The reason a single integration earns its price is that it does not run in one channel. Spec placements move on a standardised cascade: the main post goes live on CS2NEWS, then reposts roll through the network on a timer, descending by audience size, and crossing into the Dota 2 audience too. Brands buy one placement, the network distributes it like an operator.
The flagship channel ships the primary post first. Editorial discipline is the same as a news cycle — accuracy, masking rules, partner logo on clips — so the placement reads as content, not a banner. This is the read most readers see.
One hour later the post is reposted into the secondary CS-audience channel — "Закулисье CS2" — with the same masking and logo rules. Same placement, second audience surface, no extra production cost.
After "Закулисье CS2" the post rolls through "Закупись CS2", "ЧЮСЧ", "НАШ КС", "Подвал CS" — descending by subscriber count. The cascade is a documented schedule, not a freelancer's habit.
Where the placement reads cleanly to a Dota 2 audience, it crosses into DotaNews — a second-game audience pillar on the same buy. Confirmed clients on this multi-channel flow include Aurora and CS.Money, both with dedicated spec-placement engagements.
Second audience pillar
DotaNews — separate funnel, same operating system.
CS2NEWS Group is not one channel — it is a portfolio. DotaNews is the second pillar: a Dota 2-only Telegram channel running on the same editorial discipline, the same partner playbook, and the same daily cadence as the CS2 flagship, against its own audience and its own growth curve.
DotaNews · Telegram
~50K subscribers, ~8.4K reach per post
Internal numbers, April 2026. The channel runs at 28–30 posts a day with 20–25 forwards, 14–15 comments, and 85–90 reactions on the average post. Historical peak average reach has touched 10–13K, so the ceiling is not theoretical.
- ~50K subscribers
- ~8.4K reach per post
- 28–30 posts per day
- Peak avg reach 10–13K
A six-person editorial team owns the channel — split across growth, stability, and engagement lanes. Same review discipline as the CS2 flagship; nothing ships unread.
The same logo-on-clip rules and partner-shift fine schedule that protect the BetBoom partnership on CS2NEWS apply here too. One operating system, two audiences — partners get the same exposure quality on either pillar.
Near-term roadmap aims at 60K subscribers and 10K average reach. Long-term product target sits at 100K+ subscribers — the kind of audience size that supports a Telegram-Mini-App-grade data layer rather than a single channel.
Products and live IP
The strongest proof is that attention became products, tournaments, and repeatable live formats.
The Team Yandex material sold a complete operating layer: predictive products, fantasy mechanics, owned competitions, and community casts that a sponsor could enter without CS2NEWS inventing infrastructure from scratch.
Automated Dota 2 match analysis using stats, drafts, metrics, ML, and big-data logic; the deck also cites 600 recurring paid users.
Roughly 500K fantasy participants and 1M+ predictor participants turned passive viewers into product users.
An online Dota 2 / CS2 tournament concept with Yandex prize fund and 700K announcement/result reach.
Studio-style community casts with Twitch adding 70-75K views and 39-40K unique viewers across the same content window.
How the business runs
Sales, editorial, and operations on the same calendar.
No outside capital meant the sales pipeline had to fund the operation from year one. 70%+ of revenue now comes from repeat deals with multi-year client lifetimes and €40K+ LTV. BetBoom alone scaled ~$30K (2023) → ~$60K (2024) → ~$80K (2025) per month, with CS.Money, Aurora, CSFAST, TopSkin, CS.FAIL, Whitebird, and Yandex on long-term terms.
News cleared before it ships. The flagship Telegram channel sets the bar for the rest — if the story would not pass review there, it does not go on the network. Discipline is written down: a 10% / 25% deduction schedule for missing competitor masking or a missing BetBoom logo on clips. The reason ~237K people read the channel daily is the same reason brands renew.
Editorial, production, sales, SMM, IT — all in-house, all on the same publishing calendar. The 2026 roadmap unifies it into a "CS2NEWS Enterprise Dashboard / Control Plane" with role-based manager access — the network is being built as a platform, not a content shop.
Partner side
Long-term partners, not single-flight integrations.
BetBoom · multi-year
~$30K → ~$60K → ~$80K per month
The headline partnership. Scaled across three calendar years on the back of audience growth and a partner team that knew what they were getting on each renewal — distribution, accuracy, repeat exposure to the right viewers.
- 2023 · ~$30K/mo
- 2024 · ~$60K/mo
- 2025 · ~$80K/mo
Other case studies